Binyuan Lin
Case studies
Illustrations
About me :)
UX/UI Design | User Research | Product Strategy
I led the gamification of the crew feature based on user feedback about feeling disconnected, persuading stakeholders to prioritize group chat and direct messaging, resulted in positive user feedback.
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As a designer in a team of 4, I was involved in brainstorming, 3D printing, and Arduino programming. The final project presented a unique and playful sound and haptic experience.
Interaction Design | UX Design
I introduce gamification into app, transforming Frever App from a traditional social media platform into a gamified entertainment experience, achieving a 14% improvement in user retention.
Product Strategy | User Research | UX/UI Design
I led the redesign of the character editor (wardrobe), improving usability and enhancing the overall user experience, which boosted revenue by 8%.
UX Design | User Research
As a haptic designer in a team of 5, I crafted a new food-saving experience from the ground up
Haptic Design | Interaction Design | UX Design
I led the team in designing an effective solution, adopting an agile approach to support future updates while meeting both user and development needs.
I led the redesign of the official website to reflect the new branding concept and deliver a seamless user experience.
UI Design | UX Design
Binyuan Lin © 2024.
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