YOICE
From Complexity to Clarity: Branding a Wellness App
Redesigned the brand identity and product experience for Yoice, an AI-driven healthcare platform. Delivered clear, intuitive UX flows and a fresh visual system that made complex health data approachable—resulting in a 30% increase in outreach from potential partners and improved overall product engagement.
Role: UX/UI design
Timeframe: Jan 2025 - Present
Team: Solo project
Before vs. After
Before the redesign, Yoice’s brand lacked clarity around its bold mission and innovative use of AI in healthcare. By understanding the business goals and outreach challenges, I designed a new identity and product experience that communicates their vision more clearly, feels more human, and creates smoother interaction with potential clients.
The redesign was essential to build trust, improve usability, and position Yoice as both credible and approachable in a sensitive, data-driven industry.
App
Website
Email Template
Logo
