Hello!

This is
Binyuan.

A passionate designer focused on creating delightful, seamless digital experiences for users.

FREVER

Trophy Hunt

"Opposing Ideas with Stakeholders"

UX/UI Design | User Research | Product Strategy

I led the gamification of the crew feature based on user feedback about feeling disconnected, persuading stakeholders to prioritize group chat and direct messaging, resulted in positive user feedback.

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UX/UI Design | User Research | Product Strategy

"Opposing Ideas with Stakeholders"

Trophy Hunt

FREVER

View case study

UX/UI Design | User Research | Product Strategy

"Opposing Ideas with Stakeholders"

Trophy Hunt

FREVER

View case study

Flickza

As a designer in a team of 4, I was involved in brainstorming, 3D printing, and Arduino programming. The final project presented a unique and playful sound and haptic experience.

Interaction Design | UX Design

"A playful toolkit for kids"

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As a designer in a team of 4, I was involved in brainstorming, 3D printing, and Arduino programming. The final project presented a unique and playful sound and haptic experience.

Interaction Design | UX Design

"A playful toolkit for kids"

Flickza

View case study

FREVER

Official Web Redesign

I led the redesign of the official website to reflect the new branding concept and deliver a seamless user experience.

UI Design | UX Design

View case study

I led the redesign of the official website to reflect the new branding concept and deliver a seamless user experience.

UI Design | UX Design

Official Web Redesign

FREVER

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Wasty

As a haptic designer in a team of 5, I crafted a new food-saving experience from the ground up

Haptic Design | Interaction Design | UX Design

"A tangible device to reduce food waste"

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Wasty

As a haptic designer in a team of 5, I crafted a new food-saving experience from the ground up

Haptic Design | Interaction Design | UX Design

"A tangible device to reduce food waste"

View case study

I introduce gamification into app, transforming Frever App from a traditional social media platform into a gamified entertainment experience, achieving a 14% improvement in user retention.

Product Strategy | User Research | UX/UI Design

"Improving retention by 14%"

Style Battle

FREVER

View case study

I introduce gamification into app, transforming Frever App from a traditional social media platform into a gamified entertainment experience, achieving a 14% improvement in user retention.

Product Strategy | User Research | UX/UI Design

"Improving retention by 14%"

Style Battle

FREVER

View case study

I led the redesign of the character editor (wardrobe), improving usability and enhancing the overall user experience, which boosted revenue by 8%.

UX Design | User Research

"Boosting revenue by 8%"

Character Editor Redesign

FREVER

View case study

I led the redesign of the character editor (wardrobe), improving usability and enhancing the overall user experience, which boosted revenue by 8%.

UX Design | User Research

"Boosting revenue by 8%"

Character Editor Redesign

FREVER

View case study

I led the team in designing an effective solution, adopting an agile approach to support future updates while meeting both user and development needs.

UX Design | User Research

"An agile approach for today and tomorrow"

Onboarding Tutorial

FREVER

View case study

I led the team in designing an effective solution, adopting an agile approach to support future updates while meeting both user and development needs.

UX Design | User Research

"An agile approach for today and tomorrow"

Onboarding Tutorial

FREVER

View case study

I led the redesign of the official website to reflect the new branding concept and deliver a seamless user experience.

UI Design | UX Design

Official Web Redesign

FREVER

View case study

I led the redesign of the official website to reflect the new branding concept and deliver a seamless user experience.

UI Design | UX Design

Official Web Redesign

FREVER

View case study

As a designer in a team of 4, I was involved in brainstorming, 3D printing, and Arduino programming. The final project presented a unique and playful sound and haptic experience.

Interaction Design | UX Design

"A playful toolkit for kids"

Flickza

View case study

As a designer in a team of 4, I was involved in brainstorming, 3D printing, and Arduino programming. The final project presented a unique and playful sound and haptic experience.

Interaction Design | UX Design

"A playful toolkit for kids"

Flickza

View case study

Wasty

As a haptic designer in a team of 5, I crafted a new food-saving experience from the ground up

Haptic Design | Interaction Design | UX Design

"A tangible device to reduce food waste"

View case study

Wasty

As a haptic designer in a team of 5, I crafted a new food-saving experience from the ground up

Haptic Design | Interaction Design | UX Design

"A tangible device to reduce food waste"

View case study

FREVER

Style Battle

I introduce gamification into app, transforming Frever App from a traditional social media platform into a gamified entertainment experience, achieving a 14% improvement in user retention.

Product Strategy | User Research | UX/UI Design

"Improving retention by 14%"

View case study

I introduce gamification into app, transforming Frever App from a traditional social media platform into a gamified entertainment experience, achieving a 14% improvement in user retention.

Product Strategy | User Research | UX/UI Design

"Improving retention by 14%"

Style Battle

FREVER

View case study

I led the redesign of the character editor (wardrobe), improving usability and enhancing the overall user experience, which boosted revenue by 8%.

UX Design | User Research

"Boosting revenue by 8%"

Character Editor Redesign

FREVER

View case study

I led the redesign of the character editor (wardrobe), improving usability and enhancing the overall user experience, which boosted revenue by 8%.

UX Design | User Research

"Boosting revenue by 8%"

Character Editor Redesign

FREVER

View case study

UX Design | User Research

"An agile approach for today and tomorrow"

Onboarding Tutorial

FREVER

I led the team in designing an effective solution, adopting an agile approach to support future updates while meeting both user and development needs.

View case study

I led the team in designing an effective solution, adopting an agile approach to support future updates while meeting both user and development needs.

UX Design | User Research

"An agile approach for today and tomorrow"

Onboarding Tutorial

FREVER

View case study

Experience

Product Designer

Yoice

Jan 2025 - Present

UX Designer

Frever

Nov 2020 - Sep 2023

Product Designer

EdAider

Feb 2020 - Oct 2020

Web & Graphic Designer

KTH Hyperloop

May 2019 - Feb 2020

Frontend Web Developer

Osqledaren

Oct 2019 - Feb 2020

This is Binyuan.

This is Binyuan.

This is Binyuan.

FREVER

Trophy Hunt

"Opposing Ideas with Stakeholders"

"Opposing Ideas with Stakeholders"

Trophy Hunt

FREVER

"Opposing Ideas with Stakeholders"

Trophy Hunt

FREVER

Flickza

"A playful toolkit for kids"

"A playful toolkit for kids"

Flickza

FREVER

Official Web Redesign

Official Web Redesign

FREVER

Wasty

"A tangible device to reduce food waste"

Wasty

"A tangible device to reduce food waste"

"Improving retention by 14%"

Style Battle

FREVER

"Improving retention by 14%"

Style Battle

FREVER

"Boosting revenue by 8%"

Character Editor Redesign

FREVER

"Boosting revenue by 8%"

Character Editor Redesign

FREVER

"An agile approach for today and tomorrow"

Onboarding Tutorial

FREVER

"An agile approach for today and tomorrow"

Onboarding Tutorial

FREVER

Official Web Redesign

FREVER

Official Web Redesign

FREVER

"A playful toolkit for kids"

Flickza

"A playful toolkit for kids"

Flickza

Wasty

"A tangible device to reduce food waste"

Wasty

"A tangible device to reduce food waste"

FREVER

Style Battle

"Improving retention by 14%"

"Improving retention by 14%"

Style Battle

FREVER

"Boosting revenue by 8%"

Character Editor Redesign

FREVER

"Boosting revenue by 8%"

Character Editor Redesign

FREVER

"An agile approach for today and tomorrow"

Onboarding Tutorial

FREVER

"An agile approach for today and tomorrow"

Onboarding Tutorial

FREVER

Experience

Experience

This is
Binyuan.

This is
Binyuan.

This is
Binyuan.